Rhetoric... is awesome, seriously.

Rhetoric is the art of persuasion in my mind, but according to our authors, it is often considered flowery language and a tool of confusion. Through its history however, we learn that is not the case. Rhetoric is a tool that can critically analyze and utilize knowledge to achieve a means. Whether the knowledge is manipulative in a negative way depends on the argument and it's context. To judge it as empty words is to dismiss a fantastic tool. Or at least that's what I believe.